The Diversity Advantage: Reaching Emerging Markets

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The word, diversity, simply means differences or variety. As used when referring to the American workplace and market, diversity refers to the many differences present among people today that were not recognized in large numbers in the past. Sales and marketing professionals will benefit from this article which is filled with low-cost, no-cost easy to implement ideas.

In addition to targeting the "mainstream" market, the following suggestions will help you creatively develop a presence within the multi-trillion dollar "emerging marketplace."

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